I am Marika Pendolin, CEO and founder of The HemmaKoti, the platform for care & maintenance services. We offer the possibility for an untapped resource of workers with limited but precise workability to be included in working-life through our cooperation with cities, communities, sport teams, and special needs education facilities. We are building a bridge between our entrepreneurial workforce and the aging adults who want to live longer in their own homes. We also provide services for seniors to get out of the house – we accompany to the doctor’s appointments or just to take a walk in the park.

We aim to change the lives of people who want to work, but due to prejudice –  and lack of self-confidence or motivation – have not found the right path to working life.We recognize the need for services within the rapidly aging wester world, but we also witness how many unemployed have not been able to find job. We equalize this job market with trustworthy, reliable services, and bank like billing systems. We are also looking into the possibility of a rental workforce of registered nurses and physiotherapists to meet the future needs. We already operate in the EU, in Finland. 2023 we have undergone a crucial strategy pivot, and we are going to be profitable next year in our homeland operations. Our vision is to grow first in Scandinavia, Germany and the East Coast of USA. We are going to be a sustainable and socially responsible tech brand in the care taking business.

We handle the marketing and invoicing and pay the fees for our service providers. The clients who order services can be sure that the services and payments are in safe hands. We are a home services company, but also a FinTech company. We will also combine AI, weather forecasting and open property planning data in our timely marketing to offer services upfront for areas that prosper both in income and elderly people. But more so, we are a socially responsible people with a very inclusive workforce, and we want to show that everyone is needed at the workplace. We improve the wellbeing of our service providers through work inclusion.

When someone wants to sell housework on the HemmaKoti Platform, we check first the identity through strong recognition methods. We are also working with small businesses. We do our due diligence to ensure that service providers are whom they claim to be. When meeting a client, everyone has HemmaKoti workwear and carries a badge.

We have a scalable business model and are 100 percent tech ready. There is no limit to how fast we can grow.

Our vision in 2030 is to be the leader in home services with the most comprehensive offerings and the most reliable, affordable services. Our service is time-saving, easy to use, and of high quality. Our values come from our Nordic origins – honesty, hard work, and well-being. We take our work seriously and work together with the community.

Giving back to our local community is a part of who we are. Youth sports teams are welcome to work as partners to gain additional financing for their trip and practice options. On the other hand, sport teams have also turned to us to employ people with special needs as coworkers, such as Lahden Pelicans Hockey Team.

We also work with special needs’ colleges and community services in Finland on precision work projects. This means that people with limited but precise training and skills work in our project with teams, help and supervision until they feel confident to continue alone with the job. We have many success stories like this, where a person has actually gotten a full-time job in their field.

Technology-wise, our mobile app and AI-based virtual marketer are a big parts of this action plan for 2024. We are currently using Care Ambassadors, people who open the market and sell services for old adults by visiting their association’s meetings locally. This concept is part of the proof of concept that we are building towards our sales concept. For this we need financing as well.

Rain or snow, HemmaKoti AI forecasting and sales tools assure better customer satisfaction, reputation, revisits to the site, and repeat purchases from existing clients. This guarantees timely marketing and sales, better workforce availability during seasonal peaks, as well as the training and motivation of our service providers. This improvement will rapidly increase our sales and profitability. Our tech team coded the AI solutions into our existing and active platform as soon as we get financed.

Our goal for 2024 is that our business will expand to Sweden and we start piloting in Norway. We have purchased and analyzed data, and mentors in these markets. Our strategic partner Greenstep is also present within these markets. Our platform tech readiness is 100% and is daily tested in the Finnish market, with very little or no issues or bugs detected. We are now ready to develop this platform further to a mobile app.

Rain or snow, HemmaKoti AI forecasting and sales tools assure better customer satisfaction, reputation, revisits to the site, and repeat purchases from existing clients. This guarantees timely marketing and sales, better workforce availability during seasonal peaks, as well as the training and motivation of our service providers. This improvement will rapidly increase our sales and profitability. Our tech team coded the AI solutions into our existing and active platform as soon as we get financed.

We launched our business in Finland in 2022. We have five angel investors, and I have invested with my extended family in this business. We also have received funding from the EU Development Fund.

People need home services at a turning point in their life. Our most interesting client group is  Old adults who order weekly services and have annual contacts. All the big cities in Finland are already our clients.  Business clients are hospitals, and hospital or care centres for adults. Our main B2B clients also buy maintenance work and regular window washing.